Today’s chat follows the story of another entrepreneur who decided to leave the corporate world to pursue a dream in race and event management. Todd Oliver talks to us about handling conflict, improving customer service for his runners, and rallying support in the community to get a company off the ground.
Todd Oliver graduated from Indiana University with a bachelor’s degree in economics in 1989. Much of his career has been involved in sports marketing with stints in auto racing in various marketing roles, with a final stop at the American College of Sports Medicine as the vice president of corporate partnerships through 2014. In 2009, Oliver started his second running event company, Carmel Road Racing Group, with shared ownership specifically for the Carmel Marathon. Today, the company owns six events in the Indianapolis area and stages four under contract with two hosted out-of-state.