4 Social Media Dos and Don’ts For Young Professionals

Posted On March 2, 2022 By Nicole Klemp In Blog Articles /  

If you’re like most Gen Zs, you probably spend at least a few hours a day on social media. (18 to 24-year-olds spend an average of 45+ minutes a day on TikTok alone.)

While you may have been brought up a digital native and sharing on social media is second nature, there are some new things to consider when putting yourself out there as a business professional. The line between what’s appropriate to share socially with family and friends and what is okay for the workplace can sometimes be blurred in today’s world.

To help clear things up a bit, we put together some general rules of thumb you can apply to your social media activity (to be used alongside your best judgment of course).

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The Importance of Building Your Personal Brand

Posted On February 2, 2022 By Nicole Klemp In Blog Articles /  

Think about some of the world’s most recognizable brands, like for example, Starbucks. Most of us can spot that round, green Starbucks logo from a mile away. Now think about some of Starbucks’ brand attributes — the things they’re known for — like friendly service, comfortable atmosphere, free wi-fi, and a wide variety of coffees and teas. 

Most people choose Starbucks because of one or more of those brand attributes. If you just wanted to grab a hot cup of black coffee on your way to work in the morning, then any gas station or fast-food chain will do the trick (and probably save you a couple of bucks). But if you want to get some work done on your laptop and enjoy a soy chai latte, you know Starbucks is a better option. You know this because they’ve built and marketed a memorable brand with the attributes you’re looking for.

Building and promoting your personal brand is essentially the same thing, just on a much smaller scale. (And you don’t need the Starbucks marketing budget to do it!)

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