The Importance of Building Your Personal Brand

Posted On February 2, 2022 By Nicole Klemp In Blog Articles /  

Think about some of the world’s most recognizable brands, like for example, Starbucks. Most of us can spot that round, green Starbucks logo from a mile away. Now think about some of Starbucks’ brand attributes — the things they’re known for — like friendly service, comfortable atmosphere, free wi-fi, and a wide variety of coffees and teas. 

Most people choose Starbucks because of one or more of those brand attributes. If you just wanted to grab a hot cup of black coffee on your way to work in the morning, then any gas station or fast-food chain will do the trick (and probably save you a couple of bucks). But if you want to get some work done on your laptop and enjoy a soy chai latte, you know Starbucks is a better option. You know this because they’ve built and marketed a memorable brand with the attributes you’re looking for.

Building and promoting your personal brand is essentially the same thing, just on a much smaller scale. (And you don’t need the Starbucks marketing budget to do it!)

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Funding A Startup with Michael Otis

Posted On February 1, 2022 By AKPsi Headquarters In Business Edge Podcast /  

Explore the world of startups with this week’s Business Edge guest: Michael Otis! Co-hosts Chrissy and Nicole talk with Michael about startup accelerators such as Y Combinator, identifying how to make startups more successful, and the differences between working at startups vs. established companies.

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Is a Career Change Right For You?

Posted On January 27, 2022 By Nicole Klemp In Blog Articles /  

Thinking about a career change? You’re not alone. More than 20 million people quit their jobs in the second half of 2021, during what is now being called “the great resignation.”

Whether you’re just daydreaming about making a change or have had one forced upon you through layoffs or downsizing, now is as good a time as any to be really thoughtful about what you want to do next.

As TED Speaker and career expert Michelle Enjoli said, “2022 is shaping up to be a great year for a career change due to the large range of options that now exist to educate yourself in a new area, network globally with others, rebrand yourself, and position yourself as a subject matter expert.”

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AKPsi’s Presidents Academy and Fraternity Advisors Conference

Posted On January 18, 2022 By AKPsi Headquarters In Business Edge Podcast, Fraternity Events /  

This special edition episode of Business Edge contains some of the highlights from Alpha Kappa Psi Professional Business Fraternity’s Presidents Academy and Fraternity Advisors Conference. Some of these topics the speakers covered were self-awareness, foresight and persuasion, alignment and execution, and managing conflict.

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Professor giving a lecture to several students in a classroom

5 Things to Do Before Declaring a Major

Posted On January 17, 2022 By Nicole Klemp In Blog Articles /  

Some students start their college careers knowing exactly what they want to be when they grow up, making choosing a major an easy decision. But this is not the case for everyone. 

Plenty of students don’t know what they want to major in before starting college, and many are still figuring things out throughout their first year (or more). And that’s perfectly okay!

If you find yourself in the “undecided” camp, you’re not alone. Here are some things you can do before or during your first semester to help you make a more informed decision about your major. 

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